Radio Waves

The spring 2004 Arbitron ratings are out, and the news is good for quite a few stations -- particularly Emmis' hip-hop outlet KPWR "Power 106." KPWR continues its No. 1 streap spot this spring with 5.0% of the 12+ audience.

It's the ninth Arbitron win in a row for Power 106, which has truly turned into the market's dominant force.

Then there's Spanish outlet KLAX, the spring book's top success story, which made a huge leap into second place. KLAX's explosion comes thanks to the addition of morning drive superstar Renan Almendarez Coello ("El Cucuy"). In its first full book since El Cucuy took over mornings, KLAX lept to a 4.7 share (from a 3.0 share in the winter ratings). On the flip side, KSCA, which lost El Cucuy earlier this year, slumped to a dismal 1.9 share.

Also celebrating a big book was talker KFI, which wound up in third place (jumping from 3.9 to 4.5), while KROQ slumped to fourth place -- but it still improved on last winter's total: 4.4 share, vs. last Winter's 4.1.

Ratings for KDLD/KDLE "Indie 103.1" showed a slight improvement from winter, going from a 0.7 share to a 0.8 share. But with such a weak signal, it'll be tough for the outlet to break a 1.0 share.