Ethan Schneider?

The setting: Power lunch spot Maple Drive, where Joe and I were lunching with two agents and publicist Trisha Cardoso

Four tables over: Former NBC Entertainment chief Warren Littlefield, dining with a Nike exec

We're far enough away that we can sorta make out Warren, but he can't really make out us. Hence the exchange between Warren and Trisha, who goes over to say "hi."

Warren: "Hey, is that Ethan Hawke you're sitting next to?"

YUP. Warren Littlefield mixed me up with Ethan Hawke.

Hmm... future as an Ethan Hawke impersonator? Should I set up a booth on Venice Beach, next to the guy who thinks he looks like Columbo? ("Hey, take your picture with Columbo! $5.)