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Friday, October 29, 2004

Press Releases -R- Us

Latest batch to come across my desk... nope, we don't make these up. Wish we did, but I'm afraid these are actual releases. (Shout out to Ann for passing along the San Diego aquarium manufacturer's attempt at cashing in on the "Shark's Tale" movie.)

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Contact:
Jonathan Abramson
Marketing and Public Relations Manager
West Coast Aquarium Industries
(858) 571-XXXX
October 27 , 2004

FOR IMMEDIATE RELEASE!

“Shark Tale” Movie Brings In Waves of Sales For San Diego Aquarium Manufacturer!!!!

San Diego, California - West Coast Aquarium Industries, The leader in Custom aquariums officially gives the Shark Tale movie two fins way up!!! The Business has recently seen a surge of sales the last few weeks. The rise of sales can be attributed to Hollywood and the very popular fall blockbuster of Shark Tale.

“The correlation is evident and astounding”, says West Coast Aquarium CEO & President Louie Ortiz. We saw the same stream of sales when Finding Nemo came out about a year ago. Hollywood plays a bigger role than most people think on consumer spending. Marketing and merchandising is a major factor in the consumer cycle”.

Many of the fish that are in the movie can be acquired at West Coast Aquarium Industries including the ever so popular puffer fish and even the bamboo shark!

According to American Pet Products Manufacturers Association Inc. (APPMA) estimates, total pet industry expenditures were $29.5 billion in 2002 and are expected to grow to $31 billion in 2003. Nearly 13 million households in the United States have aquariums for ornamental fish, which rank behind only dogs and cats as the most popular pet.

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Summer and Seth are Voted America's Favorite Coupling of FOX's Hit Show, "The OC"

Nationwide Survey on love.com® Service Reveals Viewers Want Ryan to Choose Marissa Over Theresa, Think Tahiti-Bound Seth Should Try to Make it Work with Summer


DULLES, VA October 28, 2004 With the season premiere of "The OC" just one week away, America has selected their favorite couple on the show: Seth and Summer.

That's according to a recent online poll of more than 11,000 fans of the popular show on the love.com® online personals service. Clearly intrigued by this season's hot couplings, love.com users many of whom are experts at evaluating personalities and profiles feel that Summer and Seth are best suited for each other, with 46 percent of respondents selecting this pair as their favorite twosome in Newport.

Marissa and Ryan came in second with 37 percent of the votes, despite being on a break when the first season ended on May 5th. According to the love.com poll, Seth and Anna (12 percent) came in third, while Luke and Julie (a.k.a. Marissa's mom) were a distant fourth with three percent of the votes. Just two percent voted Ryan and Theresa as their favorite item on the show.

While the fate of Marissa and Ryan hangs in the balance, 88 percent want this popular couple to be together in the end. Just 12 percent want Ryan to be with Theresa, even though they drove off to Chino in the season finale (presumably to parent Theresa's baby-to-be). With the start of the new season of "The OC" on November 4th, we'll see if love.com® users get their wish.

As for Seth and Summer, despite Seth setting sail for Tahiti in the last few moments of the season ender, 85 percent of love.com users want Summer and Seth to move through the drama in their lives and remain a solid couple this season.

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