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Friday, January 28, 2005

Unfortunate Timing Dept.



Like many of you, I kept up with news of the Metrolink rail disaster Wednesday, even tuning into all-news KNX 1070 and KFWB 980, which went wall-to-wall with coverage (but still broke for ads) all day.

Of course, when a tragedy like this occurs, TV and radio stations usually scan their programming and commercial inventory to make sure nothing might be inappropriate or seem tasteless in light of the events.

But the folks at KNX missed one: Right after an update on the carnage, the station went to an ad promoting... this weekend's "Great American Train Show" at the Pomona Fairplex, complete with (I believe) choo-choo train sound effects.

Hearing the announcer in the spot excitedly talk about the rails was, well, a little cringe-worthy.

UPDATE: A co-worker says she heard the spot as well, on KFWB.

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