We sent racers to downtown's Felix Chevrolet as part of our Mike & Maria's Halloween Housewarming Race 2004.
Los Angeles Times writer Cecilia Rasmussen chronicled the history of the car dealer in this Sunday's "L.A. Then and Now" column.
According to Rasmussen, auto dealer Winslow Felix was pals with Pat Sullivan, a Hollywood illustrator who didn't create the cartoon cat but owned its rights.
Winslow Felix began advertising Felix the Cat at the 11th Annual Auto Show in 1923, picturing the animated feline carrying a briefcase with the Chevrolet logo and the words "Order Yours from Felix." He also attracted attention of potential buyers by painting the "good luck" feline all over his Chevrolet roadster convertible and driving a giant head of the cat around town in the back seat.
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