instagram

Thursday, August 4, 2005

Storyopolisapalooza



Studio City's Storyopolis children's bookstore may soon be going global.

According to the Daily News, owner Matthew Abramowitz has eyes on expanding the store -- which recently moved from Beverly Hills to Ventura Blvd. -- to New York and London, and possibly even Tokyo and Sydney, Australia.

Notes the paper:

Storyopolis looks like a bookstore but feels more like a carnival crammed into 6,000 square feet.

Children run through the aisles, pulling out books to read. Parents tote reading material by the armload, following their energetic charges. Owner Matthew Abramowitz just sits back and marvels.

In an age where kids seem like they're born with a remote control in one hand and a video game controller in the other, these children actually seem excited about reading books.

He's owned the store for two years, buying it when it was a Beverly Hills icon on Robertson Boulevard. But after a recent move to Ventura Boulevard from the tony shopping district, his business has boomed and he's eyeing worldwide expansion.

It's not quite like a regular bookstore as it combines illustrated texts, chapter books, stuffed animals and millions of dollars worth of children's artwork. Parents with considerable means can plaster their kids' walls with $650 Tim Burton prints or the works of Mary GrandPre, who illustrates the Harry Potter novels. A painting by Gennady Spirin, who does the graphics work for Madonna's books, runs a cool $3,000.

While the Beverly Hills store, once owned by Microsoft billionaire Paul Allen, was a hot spot for celebrities, Abramowitz has a humbler target in mind with his new shop: regular moms and dads.


Evan's still a little too young, but we're already regularly reading to him. His favorite book? (Or, well, our favorite book to read to him):

"Milton" by Hayde Ardalan.

No comments: