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Sunday, January 29, 2006

Super Bowl L... In L.A.?

On the eve of Super Bowl XL, the Downtown News has a dream... to bring the fiftieth edition of the big game to L.A.

That gives the city, which hosted the first-ever Super Bowl back in 1967, ten years to prepare. And perhaps actually land an NFL team of our own. From the Downtown News editorial:

As stated before in these pages, there is no better location for football than the Coliseum, and the economic bounce that a stadium would provide the surrounding area would be unprecedented. Holding the 50th game in the same stadium as the first Super Bowl would be a recognition of history and tradition.

It would also be great for business, especially in a Downtown that is rapidly changing. By February 2016, L.A. Live will be complete and the Convention Center headquarters hotel will (hopefully) be several years old. A Super Bowl, which is currently estimated to generate about $300 million for its host city, would add even more energy to the new activity on the Figueroa Corridor for the weeks leading up to the game. One can envision tens of thousands of football fans filling the restaurants, bars and hotels throughout Downtown.

Ten years can go by fast... want to wager in 2016 we'll still be predicting a downtown revival, debating what to do about the homeless problem in Skid Row and wondering whether pro football will be returning to the market?

Also in the Downtown News, two of L.A.'s architectural gems, the Oviatt Building and the Fine Arts Building, are up for sale. And the paper picks up on ConocoPhillips' decision to eliminate the orange-and-blue 76 ball, as first noted here last year.



The paper gets into the change by noting that 76's long-standing logo, painted on the side of the Petroleum Securities Building on Olympic Boulevard since the 1950s, is gone.

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