That Didn't Take Long

Now that WB and UPN are shutting down -- and new network The CW will air on KTLA/5 -- KCOP/13 has already dropped its "UPN 13" identity. (Left, its logo prior to today; at right, the station's new logo.)

Meanwhile, I'm still pursuing my campaign to convince the new CW network to reconsider its name.

Here's my pitch:

XBC

It's a strong, powerful but youthful and edgy name.

It says, "We're a major network." In the same league as ABC, NBC and FBC, even BBC and CBC. (Hell, even SBC.)

But it also says "We're not your father's network -- we're cooler and younger than those guys."

X -- it's young. XBox. X-Games. X-Men. Xzibit. X-Files. The "X" even subtly tells young men it's OK to watch the network (even though the programming skews more female).

XBC -- it rolls off the tongue. It sounds mighty. It sounds a tad exotic, and universal. It sounds like a young destination. Perhaps a cool club -- Hanging at The XBC.

XBC -- put it together. "We're hip and young, but we're a powerful broadcast company."

I better trademark it.