Finally, a chance to smell like Bree. Or sweaty plumber guy:
COTY & DISNEY-ABC TELEVISION GROUP TO TEMPT “DESPERATE HOUSEWIVES” FANS WITH A FORBIDDEN FRAGRANCE
Sexy New Scent, Based on the ABC Hit Series from Touchstone Television, to Launch This Fall
Coty Inc., the world’s leading fragrance company, and Disney-ABC Television Group’s Touchstone Television announce their partnership to develop a new fragrance inspired by ABC’s hit television show, “Desperate Housewives.”
The companies aspire to create a scent that is as complex, beautiful and sexy as the women of Wisteria Lane. Fans can indulge this fall season when the tantalizing scent will debut in select department stores nationwide.
Said Bernd Beetz, Coty Inc. CEO and architect of the company’s growing celebrity fragrance portfolio: “We are thrilled to work with the entire ‘Desperate Housewives’ team at ABC and Touchstone on this provocative new fragrance. The ‘Desperate Housewives’ zeitgeist continues to gain momentum.” He added, “Only Coty and our passionate team of experts could capture the essence and attitude of the most distinctive, daring show on television today.”
“We’ve seen a tremendous response to ‘Desperate Housewives’ products made available to date, so extending the franchise into the world of fragrance makes perfect sense,” said Bruce Gersh, senior vice president, Business Development, ABC Entertainment and Touchstone Television. “Given Coty’s outstanding track record in the fragrance market, the ‘Desperate Housewives’ scent is guaranteed to be a hit with women everywhere, connecting them in a very personal way to this popular series.”
This marks the first time that Coty has teamed up with a major studio to develop a fragrance inspired by a hit primetime television show, which is reaching over 24 million viewers per week.
I'll pass -- I'm personally holding out for "The George Lopez Show: The Scent."
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