Tuesday, October 24, 2006

Mancow Out, Fred Roggin/T.J. Simers In at AM570

Shockjock Mancow Muller is out at KLAC-AM 570, which is replacing the Chicago-based DJ on Monday with a local morning drive show hosted by KNBC's Fred Roggin, the Los Angeles Times' T.J. Simers and Simers' daughter, Tracy.

The new "Roggin and Simers Squared" show will air weekdays from 6 a.m. to 9 a.m. Lakers coach Phil Jackson is set to open Monday's premiere. Comedian George Lopez and "Access Hollywood" co-host Billy Bush are also signed on as regular contributors to the morning show -- as are sports legend John Wooden (who will read his poetry on Mondays) and boxing champ Oscar de la Hoya (who will give his advice on living Los Angeles).

I confirmed the changes with KLAC general manager Don Martin, who noted that the change is timed to the start of the Lakers preseason this Tuesday. KLAC is celebrating its 30th year of carrying the team.

"From 6 to midnight we'll be live and local - no (other talk station) can say that in this city," he said.

Martin said the Mancow show felt more out of place on KLAC after Phil Hendrie retired; now the station will offer up a cohesive diet of sports and entertainment talk, he said.

"In a year and a half, we took the biggest chance we could," he said "It made more sense now to pull the rest of the station back together. Hindsight's 20/20 -- in this market, with 104 radio stations, it's very difficult to crack that nut on the AM band. I feel if we had five years, we could have done it."

It's been a tough few months for Mancow -- his Chicago station, Emmis-owned Q101, didn't renew his contract a few months ago. Emmis used that money to instead hire Rick Dees for mornings here in L.A. on their new Movin' 93.9 station.

No comments: