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Wednesday, March 28, 2007

Press Release of the Day: Forget Brian Grazer, It's Donald Trump at the L.A. Times! (Well, Sorta)



Talk about weird timing. The L.A. Times shows up in next Sunday's "The Apprentice," in which teams are asked to create a supplement for the newspaper. (Thankfully, no one suggests an Opinion section guest-edited by Donald Trump.)

From the press release:

NBC'S "APPRENTICE" CONTESTANTS COMPETE TO CREATE THE BEST NEWSPAPER SUPPLEMENT FOR THE LOS ANGELES TIMES ON SUNDAY, APRIL 1 (10-11 P.M. ET)

BURBANK -- March 27, 2007 -- Candidates for NBC's "The Apprentice: Los Angeles" try their hand at advertising this week by creating a newspaper supplement for The Los Angeles Times promoting a new brand of mouthwash on Sunday, April 1 (10-11 p.m. ET).

This week's task is delivered at The Los Angeles Times' printing facility, where Trump is joined by his daughter, Ivanka, and two executives from Smartmouth, a new brand of mouthwash. The candidates are asked to design, photograph and create a supplement for The Los Angeles Times advertising a new product that keeps breath fresh. While one team adopts a sexier approach for the supplement, the other trusts science. The losers face Trump in the boardroom, and the winners get a gourmet dinner they'll never forget prepared by some very special surprise guests.

Any guesses on the "special surprise guests"?

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