Two emails in one day, from people with no connection to the "American Idol" star, nonetheless hoping to hitch their wagon to the puffy-headed Sanjaya:
Dear Michael -
There hasn’t been a polarizing figure in the country for quite some time now until Sanjaya Malakar made it into the finals of American Idol.
The question is whether Sanjaya has become a marketer’s dream or nightmare.
If you are looking for commentary on Sanjaya and his impact on consumer brands and American Idol, please consider speaking with marketing expert [name removed].
[Name removed] can provide insights on the challenges facing Fox and American Idol’s producers now that consumers/viewers have been mis-behaving badly by voting to keep Sanjaya on the show."
Then there's this:
Cash Awards for Sanjaya Impression Videos
Hollywood, CA April 10, 2007 -- It's come to this.
The Crystal Awards Film Festival will award cash prizes and lots of free publicity to videos which impersonate, lampoon or even honor famed American Idol contestant Sanjaya.
Love him or hate him, there's no denying that the Indian-American crooner has created quite a stir on the popular TV talent show. The general consensus seems to be that only public sentiment kept him in the running long after the show's judges (and most critics) would have eliminated him.
To be successful, videos should be short (please!) and to the point. It's not necessary to 'impersonate' Sanjaya; an 'impression' can also be a video which successfully uses him as a reference point to say something meaningful about the American Idol phenomenon or even about pop culture.
Sigh.
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