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Friday, April 25, 2008

747 Flies Into the Valley



What would the guys from "Swingers" do? Back in 1996, the movie's characters could easily determine what kind of girl they were chatting up by her digits: Either 310, 213 or 818.

Twelve years later, just in the immediate region, we have 310, 213, 818, 323, 626, 562, 424... and soon, 747.

Nearly a decade after the 747 was introduced as a potential new San Fernando Valley area code, state utility officials approved it on Thursday. The good news for businesses: 747 will be an "overlay" code, which means new phone users in the 818 will be assigned it, but old 818 users can keep their number. (818 users will now have to dial the code in all cases, however.)

It might have made sense to separate Burbank and Glendale into 747 and keep the Los Angeles portions of the Valley with 818, but "overlay" area codes are gaining in popularity (such as 424, which now shares West Los Angeles with 310) as a way to placate businesses and consumers.

The 747 area code will be launched in March. If I were doing PR for the California Public Utilities Commission, I'd make sure the very first number went to the Bob Hope Airport in Burbank.

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