Bonneville officially unwrapped its plans for the 100.3 FM frequency this morning: The return of adult album alternative to Los Angeles.
"100.3 The Sound" promises "World Class Rock" (sound familiar?). In a brief listen this morning, I heard Elvis Costello's "Every Day I Write the Book," among other tunes.
On the website (which is also streaming the station's audio), Bonneville explains that station's philosophy: "On The Sound you'll hear everything from the geniuses that gave birth to the seminal rock of the '60s and '70s to the ever evolving offspring of that music, including great stuff that came out last year...or even last week."
The AAA format hasn't been heard here since Clear Channel sold 103.1 (the short-lived "World Class Rock -- Channel 103.1") in 2003. Before that, 101.9 KSCA-FM offered up the format in the mid-1990s.
The unveiling of "The Sound" came after some morning stunting, as 100.3 offered up Bruce Springsteen, TV theme songs and even ethereal chamber music.
Rumors had abound that Bonneville may go all-news or news/talk; station could also go adult rock, adult contemporary or even country. Guess adult rock won out.
Here's a sample of what "The Sound" is playing:
Uncle Johns Band by Grateful Dead
About A Girl (unplugged) by Nirvana
Radio Song by R.e.m.
Snow (hey Oh) by Red Hot Chili Peppers
Jigsaw Falling Into Place by Radiohead
Last Kiss by Pearl Jam
Moondance by Van Morrison
Yellow by Coldplay
Lightning Crashes by Live
27 Jennifers by Mike Doughty
As for V100, the station signed off for good on Monday, but former owner Radio One has signed a deal with KDAY 93.5 to bring some of its programming there. Radio One also owns the intellectual property for V100 predecessor "The Beat" -- which means KDAY now plans to call itself "The Beat of L.A.," even resurrecting the old "No Color Lines" slogan and peace sign logo. (KDAY music director Theo, of course, helped originate the old "No Color Lines" mantra at 92.3 The Beat back in the 1990s.)
As part of the changeover, comedian Mo'Nique, who hosts a syndicated radio show for Radio One, will now be heard on KDAY.
(Updated at 10:30 a.m.)
No comments:
Post a Comment