Thursday, April 3, 2008

LX.TV Adds Los Angeles



KNBC launches two new L.A.-centric shows this weekend, both produced by LX.TV -- the online site that NBC's Owned Stations acquired earlier this year.

LX.TV already provides L.A. segments on its website; now, much like in New York, those vignettes are now migrating on air. "LX.TV's OpenHouseLA" debuts on Saturday, April 5, at 7 p.m., followed by "LX.TV 1st Look L.A." at 7:30 p.m.

Shira Lazar hosts both series. From the press release:

"LX.TV OpenHouseLA" presents an intimate view of Southern Californians as they search for, purchase, and improve their dream homes. The show will also provide hands-on advice from leading experts on home ownership and home improvement, including d├ęcor, maintenance, renovation, and financing...

"LX.TV 1stLookLA" highlights the area’s hottest destinations, the best in local nightlife, restaurants, shopping, kids activities, fitness and wellness.

Comedian Mo Rocca will contribute segments to "1st Look L.A." Also, Zagat Survey has signed on to provide restaurant ratings and reviews.

The two shows will repeat on Sundays in the 4 p.m. hour. Already, one of the first segments on the show has to do with New York implant restaurants in L.A. -- which makes me kind of nervous. Will this really be a show about L.A. through Angeleno eyes? Or the transplant/New York perspective? We'll find out this weekend.

No comments: