Thursday, October 9, 2008

KUSC: L.A.'s Public Radio Champ

Ever wonder how many people listen to L.A.'s public radio stations? We know pretty much the commercial station leaders, starting with KIIS 102.7 FM. But Arbitron's new Personal People Meter (PPM) service is finally including pubcasters among its tally, and the results are interesting.

Several of L.A.'s public stations outperform their commercial counterparts. Pasadena City College's KPCC 89.3 FM, for example, has more listeners than CBS-owned FM talk station KLSX 97.1 FM. And KCRW 89.9 FM far out paces KDLD "Indie 103.1" FM. Cal State Long Beach's KKJZ "K-Jazz" 88.1 FM, meanwhile, outperforms Stevie Wonder's KJLH 102.3 FM.

The champ, however, among local public radio outlets is classical KUSC 91.5 FM, which I'm sure benefitted from the elimination of KMZT "K-Mozart" a few years ago.

Here's how they do, with September average week cume numbers:

KUSC-FM 756,400
KPCC-FM 557,900
KKJZ-FM 400,900
KCRW-FM 322,100
KPFK-FM 187,900

L.A.'s other public stations didn't amass a big enough audience to be reported.

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