MIKE ON TV: Chatting Family-Friendly Fare With CNBC

The folks at CNBC were flummoxed by the idea that Walmart and Procter & Gamble were teaming up to buy time on NBC to air the family-friendly TV movie "Secrets of the Mountain" -- so much so that they even had me on "Power Lunch" last week (above) to explain it. (By the way, they didn't feed me lunch. Hey, if I'm going on 'Power Lunch,' I want lunch. And a powerful one at that. But I digress.)