Friday, November 12, 2010

L.A. Times Finally Lets All Subscribers Receive Its Magazine

For those of us in less desirable zip codes (apparently east of the L.A. River doesn't cut it?), just because we subscribe to the Sunday Los Angeles Times doesn't mean we get the Los Angeles Times Magazine.

Nope, since its rebirth as a monthly (having previously been scrapped), the L.A. Times Magazine has been zoned to certain zip codes only. Most of my friends on the West side get it... but, ahem, apparently Franklin Avenue HQ isn't in an upscale enough part of SoCal.

The Times announced Thursday that will soon change. The newspaper will now allow all Sunday paper subscribers to "opt-in" in order to receive the magazine. (I guess when circulation drops as low as it has for the L.A. Times, you gotta bolster those eyeballs somehow.) The paper will also be selling subscriptions to non-Times subscribers.

Here's what the paper says:

In the world of fashion, reinvention is a constant and today the Los Angeles Times announces fresh new looks for its most style-conscious publications: Image and LA, Los Angeles Times Magazine. Beginning in January, each will unveil design upgrades and increased online features reflecting enhanced fashion, beauty, shopping and style content. And LA will be more widely available across Southern California via opt-in and stand-alone subscriptions.

Image, dedicated to Southern California’s distinct perspective on fashion and style, will get a bright visual boost with a more photo-intensive layout and increased reporting on trends in the making, new products and sales.

In addition, beginning January 2nd, Image content will be featured in the glossy pages of LA the first Sunday of each month, while remaining a Sunday Times stand-alone section for the month’s subsequent weeks.

LA, which celebrates the gamut of Southern California’s vibrant and influential culture, will increase its fashion, style and luxury quotient with the added Image content. The elegant new print layout will also be reflected online with a refreshed which will include timely news from “All The Rage.” In addition, a new LA-centric e-newsletter highlighting the magazine’s columns, feature stories and expanded digital content will debut in early 2011.

Sunday Times subscribers not currently receiving LA may opt in, free of charge, and readers interested in a stand-alone magazine subscription can sign up now at Delivery will start with the January 2nd issue.

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