We wrote a few days ago about the Christmas music war that has broken out between traditional holiday leader KOST-FM and rival smooth jazz KTWV "The Wave." Now enters a third competitor: Spanish-language oldies outlet KRCD-FM, known as "Recuerdo 103.9/98.3."
The interesting thing here: Recuerdo is playing a mix of Spanish-language Christmas songs (yes, including "Feliz Navidad") and English-language Christmas songs from the likes of Frank Sinatra and Dean Martin. Because, let's face it, even if you don't speak English, you've been bombarded with these songs over the years and I'm sure they're pretty familiar anyway.
There aren't many Spanish stations that have gone all-Christmas over the years, but Recuerdo probably figured it could steal away from bilingual and Spanish-language listeners who tune into KOST to get into the holiday mood.
Here's a sample of Recuerdo's playlist:
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