This pitch doesn't only win the award for Press Release of the Day, but it's also the biggest reach I've seen for a pitch in a while. "How can we interest the press in an obscure Ohio State University Comprehensive Cancer Center study? Bring up 'Jersey Shore'!"
The pitch:
Hi Michael,
The guys of Jersey Shore are not ones to hide their fake baking - after all, the “T” in “GTL” is for tanning. But how is tanning three times worse for Pauly D and Mike “The Situation” than for the girls of Jersey Shore?
That’s because men are three times more likely to develop skin cancer than women. While that’s not breaking news to the science world, scientists have struggled to figure out the reason why men are more susceptible - and now, researchers may have discovered the breakthrough.
While testing mice at the Ohio State University Comprehensive Cancer Center, researchers found that women may have more natural antioxidant protection in their skin than men - giving females, or “the fairer sex,” a rather unfair advantage.
To download multimedia elements (e.g. the published study, full news release, stills, web video and more) visit our journalists-only site.
Please let me know if you have any questions or if you would like an interview with the researchers involved - I am happy to coordinate!
To be fair, there are many who might argue that "Jersey Shore" is a cancer on TV.
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