Star Wars Mania: This is Not the Cereal You Are Looking For

And so it begins! The "Star Wars" marketing mania is already in full force... just in time for last week's "Force Friday." (Yes, I did buy this Darth Vader cereal. Guilty.)



Yoda does not approve.



Have your pets caught "Star Wars" fever yet? THEY WILL.



Of course, "Star Wars" has always been a marketing bonanza. Below, from 1984: Do you remember "C3P0" cereal?

The Darth Vader Army Invades Target

As seen at Target: The Darth Vader Army. I think we know who stole all that credit card info now!

License Plate of the Day: Obi Wan Edition

Kenobi! Spotted in the Valley by our pal Tony.

License Plate of the Day: Meow Wars Edition

I'm hoping this is who's driving the "Jedi Kat" mobile.

(Thanks to Nanette! Send in your License Plate of the Day submissions as well!)

License Plate of the Day: Boba Fett Edition

OK, who's the "Star Wars" fan in Atwater Village?

Retro Friday: The Empire Strikes Back on "Today"

In this 1980 clip from "Today," host Jane Pauley interviews Mark Hamill and Harrison Ford as "The Empire Strikes Back" is about to be released. At first, neither want to talk -- and there's an awkward dead silence. Later, Hamill explains George Lucas' plans to eventually shoot a series of prequels -- which we now know took a bit longer than expected to happen.