Wednesday, January 26, 2011
Radio Ratings: Big Holiday for KOST; KPCC Sees Huge Gains
Los Angeles listeners decked their halls with even more Christmas music this year.
According to the holiday 2010 Arbitron radio ratings, KOST-FM's all-Christmas music format averaged a 9.3 share of the L.A. listening audience, up from an 8.1 share during the 2009 holiday season. (Arbitron breaks out the holidays into a separate report, presumably because stations like KOST stunt with special holiday programming, plus radio habits are altered during those weeks).
The holiday tunes, which begin pre-Thanksgiving and last all the way through Christmas, are so popular that they also fueled KOST's No. 1 finish in the previous December 2010 book as well.
At No. 2 was normal market leader KIIS (5.4 share), then KRTH "K-Earth" (4.3), which also goes heavy with the Christmas music during the holidays, but didn't get a KOST-like bump. KAMP "Amp Radio" (4.0) and KPWR "Power 106" (3.6) round out the top five.
Among more notable standings: KFI took a steep drop during the holidays -- perhaps people don't want to mix politics with presents -- averaging a 3.4 share, down from 4.0 in December and 4.2 in November.
And public radio KPCC saw a huge bump, going from a 1.4 share in December to a 2.3 share during the holidays. Were they doing something big during the last few weeks of the year that I didn't know about?
Check out the full Arbitron rankings over at Radio-Info, but keep in mind, as always, that these total listener numbers aren't used to sell the stations' ad time, but are pretty much just for bragging rights.