Radio, radio
The spring Los Angeles Arbitrons are in, and KPWR-FM ("Power 106") dominates for the fifth straight ratings period. It's not even a contest anymore. Power 106--pardon the cliche--has truly become the soundtrack of Los Angeles. Even if you don't like the music, the station sounds tight. You can't help but feel like you're at a really wild party whenever you listen to the station.
In case you're still in the dark, here's an update: Hip-hop is mainstream. There's a reason why Power 106 dominates among all listeners 12-plus.
KROQ, meanwhile, continues to do solid, led by morning guys Kevin and Bean, although the team slips to No. 2 in the morning (behind KFI's Bill Handel).
KIIS-FM, meanwhile, is looking dreadful. The station posted some of its worst numbers in recent memory. One listen to the station, and you'll see why. It's all over the map right now. Is the station hip-hop? Adult contemporary? It doesn't know. And its DJs sound tired. That includes you, Rick Dees.
KABC-AM posts some of its best numbers in a while, perhaps setting the folks at ABC a little bit at ease, finally. Other winners include Spanish-lingo KLAX-FM, which reclaims the top spot among Spanish stations.
Meanwhile, you've got to expect changes at some point on KHHT-FM ("Hot 92 Jamz")-- its urban AC sound just isn't working. And if Infinity ever gets off its chair and makes a decision, you'll finally see a change on low-rated KCBS-FM ("Arrow 93").
Trying to predict the future format on Arrow has become a favorite pasttime in radio circles. Either Infinity will go top 40 and challenge the weakened KIIS-FM, or they'll play it safe and go with an adult alternative sound, something missing in the market since Clear Channel sold the 103.1 frequency.
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