Hotlanta Synergy
I flew to Atlanta on Delta Airlines this week for a quick business trip, and realized just what a hotbed of synergy Hotlanta had become. The companies based in that city are all over each other's business. The beverage served on Delta were Coke-related products (nothin' wrong with that, of course) and CNN was shown both onboard and in the airport terminal. A photographer I worked with said that every photographer in Atlanta has worked for Coke at one point or another, and that the soda giant has a lot of photography needs and uses Atlanta talent whenever possible. So it goes in a city the size of Atlanta.
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