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Tuesday, October 19, 2004

Hip-Hop, Ya Don't Stop

The summer 2004 Angeles Arbitron radio ratings are out, led once again by top-rated hip-hop outlet KPWR (Power 106).

Hip-hop also fueled gains experienced by KIIS-FM (102.7), which recently retooled its sound to focus more on urban/hip-hop hits (a tweak that clearly paid off), as well as KKBT (100.3 The Beat). Spanish Contemporary outlet KLVE also had a strong book.

On the flip side, adult contemporary KOST (103.5) saw its numbers drop, as did KSYR (Star 98.7). KCBS-FM (Arrow 93.1) saw further declines, which will probably fuel more rumors of an impending format change. News outlet KNX saw a drop -- perhaps a negative reaction to the station's broader format.

And sorry, Indie 103.1 fans, the signal isn't delivering. This summer's ratings were actually lower than its dance-flavored predecessor.

The top ten, among listeners over the age of 12: KPWR (CHR/rhythmic); KLAX (regional Mexican); KFI (talk); KIIS-FM (top 40); KLVE (Spanish contemporary); KKBT (urban); KBUE/KBUA (regional Mexican); KHHT (urban AC); KOST (AC); KTWV (smooth jazz).


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