Press Release-A-Palooza: Grove Edition

Coming soon to the Grove: Turner Classic Movies: The Store! (What's next? TNT Outfitters? CNNthropology? TBSbarro's?)

Turner Classic Movies Opens New Exhibit and Retail Outlet in Los Angeles, Seamlessly Blends Hollywood's Golden Era with Cutting Edge 'Experiential Marketing' Trend

On Oct. 11, TCM Officially Opens Doors to In The Picture, a One-of-a-Kind Movie Exhibition and Retail Store Including Rare Items from Casablanca

Turner Classic Movies has opened a new exhibition of classic movie memorabilia today, including a retail component, at The Grove shopping center in Los Angeles, the network's first foray into an "experiential marketing" venture in a fixed retail space. The "pop-up" storefront will exist through the end of the year.

In the Picture will feature classic-movie-themed merchandise for purchase, including products and books that TCM has produced with partners Chronicle Books and Graphique de France, as well as the new game Scene It: The Turner Classic Movies edition. Originally conceived as a showcase for TCM's new book, In the Picture: Production Stills from the TCM Archives, the space will also feature prints from the book, which are available for purchase, and quotes from Robert Osborne's forward.

The exhibition will also include the largest collection of memorabilia from the film Casablanca (1942) ever assembled in one place, including the piano and doors from Rick's Café, as well as costumes and other props from the movie, from the private collection of Dr. Gary Milan. The film's Oscar® for Best Picture will also be on display. Other items in the exhibition include the falcon from The Maltese Falcon (1941) also from Dr. Milan's collection, the robe worn by Katharine Hepburn in Adam's Rib (1949), one of the original scripts from the The Wizard of Oz (1939) and a dress worn by Elizabeth Taylor in Giant (1956). It opens beginning Oct. 4 and is slated to close its doors Dec. 31.