Finally! A new billboard above the Cameo Theatre.
After twenty years, this Cherry 7up ad was getting, oh, I'd say, a little old. But whoever made this media buy definitely got 7up's money's worth. (Do they even still make Cherry 7up?)
A few months ago I wrote about a downtown oddity that had baffled me for years: The long-abandoned billboard above the Cameo Theatre on Broadway. The billboard hadn't been changed in 20 years, boasting a completely dated ad for Cherry 7up. Why hadn't it ever been changed? I can understand the billboard going a year or two with the same sign, but twenty?
As I said in November:
Strange as it sounds, I've been semi-obsessed with this billboard, as a symbol of downtown's long neglect. An outdoor agency erected this Cherry 7-up ad 20 years ago -- and then no one ever bothered to replace it.
Perhaps someone finally noticed, because Blogdowntown reports that the Cherry 7up billboard has been covered up by a new one:
At the moment, though, that neglect has vanished. In its place is an ad for the Ashes and Snow exhibition at the Nomadic Museum currently sitting on the Santa Monica beach. The new ad appears to be just stretched over the old sign, so perhaps the Cherry will once again return after the exhibition ends its run. For now, though, the new ad gives a nice night-time touch to that stretch of Broadway.
The surest sign yet that the Downtown revitalization is real!
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