Interestingly, sweeps are actually meaningless now in Los Angeles, because the local stations have started getting detailed demographic information every day of the year from Nielsen. (Until a year or so ago, the stations had to rely on sweeps months to get that info. Not anymore.)
I guess old habits die hard. Witness KNBC/Channel 4, which is, yes, trotting out sick puppies to grab your attention. Low blow, NBC4! Low blow.
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