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Tuesday, November 3, 2009

The Hollywood Christmas Parade Once Again Gets Televised

After an absence from the airwaves last year, the annual Hollywood Christmas Parade will once again be televised -- via MyNetworkTV, which has picked up the rights to air the special as a two-hour event on Dec. 10 (and again on Dec. 24). This represents the first time the event has been turned into a lengthier two hours. Associated Television Intl. is producing the telecast, which had aired on KTLA in the past.

That's not the only thing that's been restored to this year's event: The name itself has been restored to what it had been called in the last few decades. When the Hollywood Chamber of Commerce dropped the parade in 2007 and the City of Los Angeles stepped in to save it, the parade was renamed "Hollywood Santa Parade." Now the title has reverted back to the "Hollywood Christmas Parade."

Coca-Cola is sponsoring this year's event, which takes place on Sunday, Nov. 29 starting at 6 p.m. in Hollywood.

Details can be found here. But the basics:

The Hollywood Christmas Parade/Live Positively Presented by Coca-Cola will include celebrities from film, television and stage; award winning bands; colorful equestrians; ornate floats and specialty characters. The holidays will be ushered in with a special appearance by Santa Claus. The parade will travel on a U-shaped route throughout Hollywood, CA starting at Orange Street and Hollywood Boulevard, traveling East onto Hollywood Boulevard turning South onto Vine Street, and then traveling West onto Sunset Boulevard back to Orange Street.
This year’s parade will feature 13 award winning bands, 10 of which hail from various areas in the state of California, and an additional three bands representing other states, including Connecticut, Indiana and Kansas. In order for each of the bands to participate in The Hollywood Christmas Parade/Live Positively Presented by Coca-Cola, a good deal of fundraising needs to take place.

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