A spot for the Buick Verano Turbo, taking place at downtown's Coffee Bar on Spring Street.
At the end of the ad, racing down Spring Street, past the old Stock Exchange.
"It came along at the right time," says KOCE president and general manager Mel Rogers. "L.A. is notoriously difficult for public TV and non-commercial broadcasters, but we feel really good about this."
Most regular PBS viewers in Southern California have already made the switch to KOCE, Rogers said. "The core viewer figured it out," he said. "The problem is once we get into other dayparts. There's still brand confusion, either people don't know where PBS is or don't understand what happened. People will call us 'KCET.'"
But for casual viewers who might not have been aware of the L.A. change, "Downton" was invaluable. "'Downton Abbey' enabled us to reach audiences that are not just the typical PBS audience, including younger people, and gave us a chance to establish ourselves as the area's PBS station," Rogers said.
Previously a secondary PBS station that focused on its Orange County audience, KOCE saw its ratings spike last year when it took over the region's primary PBS affiliation. "The day I really felt lucky was the day KCET decided to give up the most trusted media brand and walk away from it," Rogers said.
A six-minute clip from Harry Pallenberg looks at the rise of Googie coffee shop architecture around Los Angeles. Included are old clips of Astro Burger, the Disneyland monorail, the old Carnation building on Wilshire Boulevard, a Van de Kamps drive-in, Pioneer Takeout, Ship's, Norm's, Pann's and interview's with Bob Wian of Bob's Big Boy, Googie architect Eldon Davis and author Alan Hess. They explain what construction advance allowed the exterior walls of coffee shops to be glass.