We Got Tacos! Lakers Make It Easier for Fans to Win Free Eats This Year

You know the cry. Usually by the fourth quarter of Los Angeles Lakers games, if things are going right: "WE WANT TACOS!"

For years now, Jack in the Box has been a sponsor at Lakers games, offering up coupons for a free pair of their hard-shell Americanized tacos (normally 99 cents) if the score was right: not only did the Lakers have to win a game, but they'd have to keep their opponents to under 100 points.

But as the NBA becomes much more of a high-scoring enterprise, the threshold for getting those free tacos has been harder to meet. In an age of so many 3-pointers, that has become tough.

Now, on Sunday night — and I don't know if this is the new normal, but it should be — the rules had been changed. We attended the Lakers vs. Charlotte Hornets game, and the baseline for free tacos had become: Lakers win, and keep their opponents to under 111 points, and free tacos would be ours.

The final score: Lakers 120, Hornets 101. In the past, that would have just missed the score for free tacos.

Instead, on Sunday night, WE GOT TACOS! (BTW, I'm not a fan of the Jack in the Box tacos -- but Maria will be the beneficiary of my coupon.)

Los Angeles, Ad Town: Jack in the Box Edition One in a Series

For its new ad campaign, Jack in the Box traveled to the historic Colorado Street Bridge in Pasadena (known, unfortunately, as the "suicide bridge"). In the ad, company mascot Jack bungee jumps off the bridge, and impales the road below with his crown.



The new campaign promotes Jack in the Box's new sandwiches. Jack in the Box's last major ad campaign, for its line of bowls, was shot in the offices right below us at the Variety Building.