Now Big Boy's billboards won't only offend overly sensitive Westsiders. The KPWR-FM morning host, who's been with Power 106 for well over a decade, is going into nationwide syndication.
ABC Radio Networks confirmed that Big Boy had signed a multi-year deal for his "Big Boy's Neighborhood" program to be distributed around the country.
Most nationally syndicated hosts come out of the East Coast, due to the time zone difference. L.A. morning personalities who have attempted to enter the syndication market, but have failed to make any traction, include Mark & Brian and Rick Dees.
But Big Boy will be offered live in all time zones from 6 a.m to 10 a.m. (I doubt he'll actually be in the studio at 3 a.m. PT; thats what computers are for.) The show hits the national stage on Aug. 20.
From the press release:
Big Boy's image became well known throughout the greater Los Angeles area in the late 1990s and early 2000s, when Power 106 placed his nearly-nude 500-plus pound image onto billboards throughout the area, spoofing Hollywood blockbusters.
In the fall of 2003, Big Boy had duodenal switch stomach surgery and over the next year lost over 250 pounds.
Also included in the agreement is the syndication of Big Boy’s weekend show which currently airs on 25 affiliates as Big Boy’s Hip Hop Spot. The weekend show features the hottest headlines in Hip Hop, A-list artist interviews and hit music. After August 25, the show will take on the same name as the weekday morning show Big Boy’s Neighborhood (Weekend Show).
In 2007, Big Boy is nominated for his third prestigious Marconi Award having received the Personality of the Year by the National Association of Broadcasters (NAB) in both 2002 and 2004. He was named Personality of the Year six times by Radio & Records and four times by the Radio Music Awards.
Coming to a neighborhood near you: Fart jokes, followed by manufactured outrage!
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